For Tesco’s “Cowboy” campaign, we turned a routine grocery run into a spaghetti western. Inspired by classic Wild West films, we cast a dad as the lone cowboy, scanning items like a sheriff clearing the aisles. The idea was simple: with “Scan As You Shop,” even the weekly shop can feel like a mini adventure. Less hassle, more yeehaw.

Client: Tesco Ireland
Agency: DROGA5/ROTHCO, part of Accenture Interactive
Creative Team: Leonardo Bartoli, Jack Robertson
Executive Creative Director: Jen Speirs
Production Company: Geronimo Boy Films
Director: Simon Matthews