For Brennans Bread’s “Keep It Fresh” campaign, we set out to refresh the brand by redefining what “fresh” could mean. Instead of just talking about bread, we invited people to shake up their daily routines — from high-fiving strangers to rearranging their living rooms. With illustrator Chris Judge and animation studio Piranha Bar, we brought this playful spirit to life across TV, radio, outdoor and digital.

1x Outdoor Advertising Award – Most Creative Use of Outdoor

1x Outdoor Advertising Award – Best Art Direction

Client: Brennans Bread
Agency: DDFH&B
Creative Team: Gavin O’Sullivan, Leo Bartoli
Creative Director: Gavin O’Sullivan
Animation Studio: Piranha Bar
Illustration: Chris Judge