For PTSB’s “Keep Going”, we ditched the glossy clichés of traditional bank ads and told a more honest story — following one man’s journey through life’s messy, beautiful challenges. No perfect families. Just a real reminder that life’s tough, and you keep going. Bonus trivia: cinematography by Sebastian Winterø, of Sia’s “Chandelier” fame.

Client: Permanent TSB
Agency: Publicis Dublin
Creative Team: Ger Roe, Luke O’Reilly, Leonardo Bartoli
Creative Director: Ger Roe
Production Company: Academy Films
Directors: TWiN