For International Women’s Day, we turned all 152 Tesco stores into living museums. Partnering with Ireland’s online-only Women’s Museum, we brought six powerful exhibits to life — researched by Tesco’s own female staff and experienced via in-store displays and QR-coded audio guides. The result? Over 460,000 people engaged in one day, sparking national conversation and €2.7M in incremental sales. A proud moment where visibility became impact.

3x Silver ICAD Awards Bells

Client: Tesco Ireland
Agency: DROGA5/ROTHCO, part of Accenture Interactive
Creative Team: Conor Cunniffe, Leonardo Bartoli
Executive Creative Director: Rob Maguire
Designer: Diogo Diaz
Illustrator: Leib Chigrin
Production Company: Event Junkies
Director: Aidan Gibson